Apple vs. Google comparados em ilustrações

1. Tomada de decisão

Google: create what users think they want

Apple: create what they think users want

2. Pesquisa e desenvolvimento

Google: development over research

Apple: research over development

3. Consistência

Google: consistency focused on visual consistency

Apple: consistency focused on user experience

4. Divulgação prévia de produtos

Google: press releases and teasers

Apple: none

5. Evolução do design

Google: redesigns and new trends

Apple: evergreen, long-lasting design

6. Privacidade

Google: simulated privacy

Apple: true privacy

7. Base de usuários

Google: extensive coverage

Apple: limited coverage

8. Liderança

Google: flat structure with distributed power

Apple: hierarchical structure with centralized power

9. Ecossistema

Google: open-source

Apple: proprietary

10. Estratégia de Go-To-Market (UI)

Google: spotlight and promotions

Apple: retain existing structure