The Future 100: tendências e mudanças para acompanhar em 2022

 (wundermanthompson.com)
23 pontos por xguru 2022-07-19 | 1 comentários | Compartilhar no WhatsApp
  • Relatório Trend 100 da empresa global de marketing Wunderman Thompson (PDF de 223 páginas)
  • Organizado em 10 áreas, com 10 itens em cada uma

Culture

  1. Building the metaverse
  2. Microforests
  3. The global K-wave effect
  4. Unbounded optimism
  5. Virtual genuinfluencers
  6. Liminal spaces
  7. Sportsvolution
  8. Social media-tainment
  9. Renewed intimacy
  10. Metasocieties

Tech & innovation

  1. 3D audio
  2. Rise of the super apps
  3. Carbon-neutral browsing
  4. Finite social networks
  5. Advanced avatars
  6. China’s tech crackdown
  7. Carbontech futures
  8. Virtual teleportation
  9. Cryptonomics
  10. Purification tech

Travel & hospitality

  1. Microadventures
  2. Travelportation
  3. Mycological retreats
  4. Green mapping
  5. Top three destinations
  6. Meditative travel
  7. Academic adventures
  8. In-flight rejuvenation
  9. Boosting China’s travel economy
  10. New age nautics

Brands & marketing

  1. Brandalism
  2. Co-creative platforms
  3. Superfollowers
  4. Branded virtual worlds
  5. Headless brands
  6. Euphoric ads
  7. Regenerative brands
  8. New company manifestos
  9. Dreamvertising
  10. Augmented ads

Food & drink

  1. Foraged cocktail
  2. Liquid immunit
  3. Haute veganism
  4. Cell-cultured coffee
  5. Net-zero alcohol
  6. Blue Zones diets
  7. Three hot new ingredients
  8. Accelerated maturation
  9. The new terroir
  10. Edible escapism

Beauty

  1. New beauty labels
  2. Mineral skincare
  3. The demise of “normal” beauty
  4. Absurdist makeovers
  5. Metabeauty
  6. Acidic care
  7. Adaptive packaging
  8. Microdose skin regimes
  9. Inclusive haircare
  10. Robomanicures

Retail & commerce

  1. Direct to avatar
  2. Retail shapeshifters
  3. Private domains
  4. Virtual flagships
  5. Gen Alpha retail
  6. Department stores reformatted
  7. Digital twins
  8. Big Tech bricks-and-mortars
  9. NFT marketplaces
  10. Retro retail

Luxury

  1. Hypnotherapy
  2. Austere luxe
  3. Crypto-elites
  4. Long recovery spas
  5. Suburban luxe
  6. Upending fakes
  7. Prescribing happiness
  8. Extended stays
  9. Sonic luxification
  10. Superyachts of the skies

Health

  1. Prescription gaming
  2. Male fertility startups
  3. TikTok therapy
  4. Metabolic brands
  5. Mental health pharmacies
  6. Audio healing
  7. Antibody health
  8. Next-gen mental wellbeing
  9. 5G healthcare
  10. Emotional health

Work

  1. Metawork
  2. Chief impact officers
  3. Rewilding the office
  4. Crypto-artisans
  5. Micropreneurs 2.0
  6. The shecovery
  7. Gen Z workforce
  8. The great reskill
  9. The nomad economy
  10. Metaverse recruits

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1 comentários

 
xguru 2022-07-19

Tem 223 páginas, então há bastante conteúdo, mas como cada tema é resumido de forma concisa em cerca de 2 a 3 páginas com imagens, é ótimo para colocar em algo como um iPad e folhear.